2026 MMIWG2S RED DRESS DAY- ICSC@CVE

About this Giving Opportunity

Red Dress Day honours the memories of missing and murdered Indigenous women and girls across Canada. Métis artist Jaime Black helped inspire the red dress movement, where red dresses are hung from windows and trees to represent the pain and loss felt by loved ones and survivors.

History

Originally starting as the REDdress art installation, Red Dress Day became a grassroots movement across North America. The project was made up of 600 community-donated red dresses, which were later placed in public spaces throughout Winnipeg and across Canada.

The artist chose the colour red after speaking with an Indigenous friend who told her that is the only colour spirits can see. Red dresses are used to call the spirits of missing and murdered women and girls back to their loved ones. The goal was to speak to the gendered and racialized nature of violent crimes against Indigenous women and to evoke a presence by marking absence.

https://www.alberta.ca/red-dress-day.aspx 

Red Dress Day will be held on May 5, 2026 and we hope you and your family will make time during the day to recognize and honor the many missing and murdered indigenous women, girls and 2-spirited people.

Donate

Our Indigenous Community Sharing Circle (ICSC), is proud to be leading a corporate giving opportunity to spotlight and support two indigenous serving registered charities in some of our operating areas.

Aboriginal Friendship Centre of Calgary

Lloydminster Native Friendship Centre Inc.

Last year Cenovus raised $825 Red Dress Day 2025 Canada | Cenovus Cares for Indigenous‑serving non-profits.